Fractional Integrator Services | Virtual COO | Brenda Violette
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Working with a Virtual COO is Like Getting New Glasses

Working With a Virtual COO is Like Getting New Glasses

Many of us have had this odd experience when going to the eye doctor.

Maybe you can relate.

The eye doctor informed us we needed glasses (or bifocals!), our first thought was, “no way”. 

We felt like we could see just fine, and we did.

We didn’t have any flashing lights or obvious signs that something was wrong with our vision. This was just a checkup!

Because we could still see and we didn’t have headaches or eyestrain from using the computer, we thought all was well.

Then we put on our new glasses.

All of a sudden, everything came into focus.

All of a sudden, everything came into focus, and we had no idea what we were missing.

Everything was so clear and easy to see. We now depend on those glasses to add clarity to our lives.

Business Woman Wearing Glasses

What appeared to be fine and dandy (our vision) was actually barely adequate.

Getting glasses opened up a completely new world—a bright and shiny one.

We discovered things we never saw before and never knew existed.

It’s the same with another type of vision—your dreams and plans for growing and scaling your business. 

You'll want to put on your business glasses to gain clarity into the vision for your company.

Working with a Virtual COO Brings Clarity to the CEO Role

If you're like other women business owners who have grown their company to multiple 6 or 7 figures you're feeling the stress of your time and bandwidth shrinking and your company's growth stalling out.

You're working longer and longer hours, still holding onto tasks and operational parts of running a business that are not moving you closer to your goals.

No doubt you've hired a small team that execute specific tasks and projects for you, but

Here's the thing...

If you're struggling to're probably the bottleneck.  

Yep!  And, that's because the business is now operating in full mode. It's become busier, requires more attention and has turned more complicated with growth.  

And, everyone is still coming to you to solve problems, answer questions and know what to do next.  

Revenue is still rolling in, but things are not consistently smooth, predictable and efficient. 

Too many times business owners don't realize how much time they're actually spending on the back-end nuts and bolts of running of the company until it's time to relinquish control to a Virtual COO.  

Once the day-to-day responsibilities of keeping the business running are successfully handed over to your Virtual COO you'll have the time and freedom focus on growing and scaling the company. 

There's no going back.  The business takes on a new life.  It's positioned to grow and scale. 

You're company will never be the same.  

Just Imagine...

Your day is filled with high-level tasks, decisions and activities that are directly growing and scaling your business into the future.

The future looks bright and profitable!


You're able to sleep through the night without worrying about what didn't get done in the business today.  Your Virtual COO is in charge of ensuring stuff gets done. 

Day-to-day operations, projects, marketing, financial controls and your team are consistently managed by your Virtual COO, not by YOU.  

Revenue is flowing into the company seamlessly.  You're keeping more profit as your Virtual COO focuses on cutting expenses, keeping the company on a budget and identify new ways for you to increase revenue. 

Customers and clients are happy and returning.  Key systems needed to run a business are reviewed and maintained by your Virtual COO, especially customer service.  


You're fully embracing the role of CEO and have the time and freedom to focus on the brilliance you bring to the company.  


You're the entrepreneurial spark plug for inspiration leading your team to ultimate success, not being buried in the daily minutiae of managing their daily responsibilities.

Is this your time to embrace your CEO role?  

Working with a Virtual COO makes everything clear, just like those glasses did.

When you delegate the role of managing the daily nuts and bolt of running a successful company to a seasoned Virtual COO.

The vision you have for your business and how to get there becomes clear.  

You can't do it alone.  

The Visionary CEO needs to focus on the WHY and the COO focuses on the HOW. 

Together they make VISION become REALITY!

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About the Author Brenda Violette, Professional Fractional Integrator for Companies Running on EOS®

Brenda Violette is the founder and CEO of Violette Business Services, LLC an online business and operations management company serving visionary women entrepreneurs since 2008. Brenda’s core service offering is Fractional Integrator™ often titled a COO. If you are familiar with the book Rocket Fuel by Gino Wickman and Mark C. Winters, you will recognize the roles of Visionary and Integrator. The V/I Duo™. Some Integrators like Brenda, work with companies that need the expertise of an Integrator™ but are not yet ready to hire a full-time Integrator. She partners with business owners generating early million-dollar organizations while sitting in the Visionary seat of the company and running their service-based company on EOS® - Entrepreneurial Operating System. EOS® has become more and more popular in the marketplace. And Brenda loves it because it is a simple and straightforward framework for creating traction and growth for her clients. In the role of Integrator, it is her job to drive the model. She is passionate about helping business owners grow and scale their purpose-driven service-based companies. To learn more about how a Fractional Integrator™ can help you create big growth and sustainability visit

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