Welcome to my 5 part blog series, "What Women Business Owners Want." This week's topic is Women Business Owners Want Someone Who Can Help Them Build and Manage Their Online Team.
I’ve yet to meet a woman business owner who enjoys the process of recruiting, hiring, and managing a team to support her business goals.
Hiring and managing teams in the virtual landscape is commonplace for women entrepreneurs who run their organizations from a home-based office.
Coaches, consultants and service providers can easily create and deliver online programs, membership and information products virtually.
Today, women business owners rely heavily online teams to support their businesses.
Hiring administrative service providers who are virtual assistants, web designers, graphic designers, copywriters, audio and video specialists, and more has great benefits for online business owners.
Benefits of Hiring a Online Team
Even with above amazing benefits, many women business owners have learned that having a ONLINE team does not mean things will go smoothly all the time.
Quite the opposite.
Managing a online team has it's challenges. These threats to a business owners time and creative energy often throws off her focus on higher-level responsibilities of growing a profitable business.
Daily she finds herself buried in the day-to-day of running the business and hustling to serve her clients.
At the end of the day she feels overwhelmed and frustrated that she was not able to get to the tasks she's sure would move the needle in her business.
The time she spends managing her online team is space she needs to focus on higher-level tasks that directly grow her business revenue and reach in the marketplace.
Common Challenges of Hiring and Managing a Virtual Team
Defining the Team
Many women business owners struggle when it comes to identifying team needs based on current business goals and projects.
The pressure is on the business owner to get stuff done.
They just know that they need tasks and projects completed that they either don't have the time themselves to complete, or the skills needed to see projects to completion.
As the business grows so does the the technology and complexities of day-to-day operations and running of the business.
The business owner typically does not have the skills. But, more importantly this is not where she needs to spend her time everyday to grow the business to higher levels.
Letting Go of Team Members
It's my experience that most women really battle with themselves it becomes clear that they must let a team member go.
It's never fun, whether it's an employee or a virtual sub-contractor.
There are many reasons for needing to let someone on the team move on.
And it's always a difficult process.
Often is the case where a business owner hires a team member with the skills to support her in the early stages of business growth.
The business has changed. It has grown. It's more complicated. It's faster paced.
The once beloved team member is no longer a good fit for where the business is going.
Hanging onto team members who are no longer able to serve the greater good of the company causes the business to stall out and lose money.
Once the team roles needed have been identified and current team members assessed,
The next steps are:
It takes time to find and invite appropriate candidates to your vetting process.
I’ve seen too many busy business owners so desperate to hire someone that they totally skip the process and hire a friend (never a good idea) or take a suggestion from a colleague (better, not always great).
If you want your team to perform well, you’ll want to give them a good start and set them up for success from the very beginning. You’ll need to carve out time in your schedule to train them on the various systems and tools that you use. Even if they’re experts on the specific systems you use to run your business, they don’t know your business yet. Later in this series, we’ll address the importance of having a Standard Operating Procedures (SOP) manual to ensure faster, efficient on boarding of new team members.
Managing the team is the toughest challenge women business owners generating multiple 6+ figure revenues must pass to a second-in-command, an Online Business Manager, to have time and energy to focus on growing the business (and have a life too).
At this growth phase, the business has a proven model and a life of its own. Team members support the business, but the business owner is feeling the stress of the business growing and her time shrinking. She’s no longer willing or able to be the only one in charge of everything. With growth comes complexity in marketing, business strategies, technology, and managing a team. It’s time for her to fully step into the CEO role of the business and focus only on growing and leading the business, not managing it.
Is this YOU?
Are you SO buried in the day of managing your team and rest of the business that you don't have the time and energy to focus on what you bring to your clients and the business?
Managing day-to-day operations, team, projects, marketing implementation and metrics is what I do to get business owners, just like you, out of the running of your business so that you can focus on increasing profit and reach.
On pages 11-12 of your free download, Accelerate Your Business Growth with an Online Business Manager, you’ll see a checklist of about 14 team management tasks that I can take off your plate today.
This is part of a series of five blog posts called, “What a Woman Business Owner Wants.” Be sure to click and read the next in the series, Women Business Owners Want Someone To Set Up Systems that Ensure their Online Business Runs Smoothly.
Please leave a comment below and let me know which tasks you’d like an Online Business Manager to take off your plate.