Tina Forsyth first coined the term for the role, "Online Business Manager" in the release of her groundbreaking book, "Becoming an Online Business Manager" in 2008. 

Since the release of her book, and her subsequent "Certified Online Business Manager" training program, there aren't many small online business owners such as Coaches, Consultants, Trainers, and other service providers who haven't heard of an Online Business Manager.  

You'll know you need the expert management services of an Online Business Manager when you hit the ceiling in your capability to grow your company any further all on your own.

At this pivotal stage of your company's growth, you'll need to begin the process of stepping into a CEO leadership role focused on growth-oriented activities, not the nuts and bolts of keeping a business running every day.  

Many business owners have heard the term to describe the role of the Online Business Manager from their coaches and colleagues.  And, many still are not clear when to bring in professional business manager role into their busy companies.  


According to Tina Forsyth, the author of Becoming an Online Business Manager, the official definition of an Online Business Manager (OBM) is:

A virtually based support professional who manages online based businesses, including the day-to-day management of projects, operations, team members, and metrics.

An Online Business Manager is not a virtual assistant who performs tasks.

This professional business manager runs the company’s daily operations which gives the business owner the time and freedom in the business to focus on strategic growth.

Online Business Managers give the business owner time and space to be the Visionary CEO leader and face of the company.    

The Online Business Manager, a Second-in-Command role, keeps all the balls in the air while the business owner focuses on growing and scaling.  

This role is literally the glue that holds the people, processes, systems, and strategy of the company together.

Finding an Online Business Manager for your business would take a big load off your mind and off your plate, wouldn’t it?

You can’t do it all, and you don’t want to.

When you started your business, you had to wear all the hats.

You had to be the CEO and the manager. 

You knew it wasn’t your best fit, but you could do it until the business grew a little and you could hire help.

Soon you hired a team of Virtual Assistants and other online professionals to take care of the tedious work, but you couldn’t let go of much more. 

But, you needed to lead and manage them.

You told your family (and yourself) that wearing both hats wouldn’t last much longer and you could handle it.

Now, your business keeps growing.  You're spending way too much time managing and not enough time on growth-oriented activities. 

You don’t have enough time to decide where the business is going because you’re trying to keep up with managerial tasks of keeping a successful business running.  

You started your business to change the world and to have the freedom to enjoy life.

At this point, you can’t do either because you can’t get out of that manager role long enough to catch your breath!

Hitting the ceiling is inevitable.

Every successful business owner comes to this point in the growth of the company.

Business owners need the support of a seasoned Second-in-Command in order to move the company forward.

If you're serious about building wealth, freedom and ongoing success, you must let go of tasks that are below your pay grade.  

I served women-owned businesses in the role of Online Business Manager for several years before pivoting my business model to that of a Fractional Integrator.  If you're familiar with the book Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business by Gino Wickman and Mark C. Winters you'll recognize the roles of VISIONARY and INTEGRATOR.  

Some Integrators like myself, work with online businesses that need the expertise of an Integrator, often called a COO, but not yet ready to hire a full-time Integrator. I partner with women CEO's sitting in the Visionary seat of their organization and running their online service-based company on EOS®.

I partner with women-owned businesses generating $1M plus in annual top-line revenue.

The Entrepreneurial Operating System® has become more and more popular in the marketplace.

And, I love it because it's a simple and straightforward framework for creating traction and growth. In the role of Integrator, it's my job to drive the model.

Did you know there are 4 Visionaries for every 1 Integrator? Yes, we are in high demand.

Fractional Integrator for Women-Owned Online Companies Running on EOS®

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