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What is an Integrator? Do I Need One?

What Is an Integrator and How Do You Know You Need One?

Visionary women entrepreneurs of the world, what can an Integrator™ bring to your purpose-driven business, and how do you know when you’re ready?

Before we continue, let’s look at what an Integrator™ is. In their book, Rocket Fuel: The One Essential Combination that Will Get You More of What You Want from Your Business, Gino Wickman and Mark C. Winters define the Integrator role:

“A person who has the Unique Ability® to harmoniously integrate the major functions of the business, run the organization, and manage the day-to-day issues that arise. The Integrator is the glue that holds the people, processes, systems, priorities, and strategy of the company together.”

The Integrator™ role can be called by many other titles, including VP, CFO, COO, President or Chief of Staff. An Integrator™ works closely with the leader of the company who sits in the Visionary seat.

The Integrator™ handles the day-to-day operations, making sure everyone in your organization is equipped with what they need to keep the company running smoothly.  The Integrator™role frees you to create, grow, and scale the company forward. Accordingly, she will manage your company, from hiring your team to strategizing with you to turn some of the steady stream of ideas you have into viable and revenue generating opportunities. 

Hiring an Integrator™ Allows You to Continue Your Business Mission: to Change the World. 

Also, she will hold everyone accountable - including you.

Of course, that may sound a little unsettling; however, a skilled Integrator will help your business be the best it can be, which includes giving you the space to become the best leader you can be for your company.

Therefore, for many Visionaries, the most exciting part of hiring an Integrator is seeing how they’re able to keep growing their businesses past the ceiling they were operating under previously.

The CEO leader needs to be the hero to her team

A bonus is the Integrator’s ability to see consequences and repercussions to actions that Visionaries don’t or can’t foresee.

In short, the Integrator is the peanut butter to your jelly. The yin to your yang. You fit together like a hand in a glove. That’s exactly what your company needs; the Visionary and the Integrator, working together to run the company while growing it to the next level.

What Would Hiring an Integrator™ Do for Your Company?

First, how much of your current workload could be delegated to an Integrator? (Think big and far reaching – whatever you think now, multiply by three.) Go ahead and dare to dream about the business and daily operations you’d like an Integrator to lead, manage and hold your team accountable. 

Collaborate with a Coach or Mentor

Second, how much time per week could you gain? Next, think of how much more you could gain by thinking big and far reaching. Ten hours? Twenty? Forty?

Third, what could you do with all that extra time? Think about what you could create and the relationships you could nurture that would contribute to growing the business.

Fourth, how would all this extra time and energy change your life and your business? It would be like a time machine, taking you back to the early days of your company. Then, you were excited and raring to go every morning, working on your vision to change the world. Now, you can go back to that happy, exhilarated state by hiring an Integrator.

Let's Talk Specifics

Here are just a few business and operations tasks an Integrator will perform in your company, but this list is by no means complete.
  • Direct the day-to-day operations of the organization
  • Improve operating procedures to increase profits and make the organization more efficient
  • Execute your business plan and strategies, achieving or exceeding planned P&L objectives
  • Lead, manage, and hold your team accountable for accomplishing agreed-upon commitments
  • Integrate all major operating functions of the business. Ensure everyone in your company is rowing together in the same direction.
  • Be relentlessly obsessive about the organization’s values, alignment, focus, and clarity
  • Effectively collaborate with you to stay on the same page

How Can You Know When It's Time to Hire an Integrator™?

One of the first signs you will need an Integrator is when you are holding multiple seats in the company and not performing well at any of them. 

Are you tired, burned-out, and the primary decision-maker of the company?  Are you the bottleneck of all your team members' communication, it’s probably time to hire an Integrator.   Source: Vision Spark
Woman Thinking

Are You Ready to Hire an Integrator™

Even if you need one, you may not be quite ready for one. To see if you are, here are four key considerations from Rocket Fuel

First Consideration

Are you ready financially, and can you afford one? A great way to help you identify your financial readiness will be to sit down and make a list out all your current issues. Which issues can be solved by hiring an Integrator? How much money and time would you save or make if each of these issues were resolved?  

Now make a list of all tasks where you’re still buried in the day-to-day of running your company. How much money and time would you save or make it you delegated those to an Integrator?

Second Consideration

Are you able and ready to allow someone else to take those management responsibilities off your plate? Are you ready to turn loose of the vine?

Third Consideration

Is it time to embrace a new lifestyle? Further, are you ready to work fewer hours each day? Perhaps the lifestyle change will be working the same amount of time focusing fully on creating and growing, so are you ready for that?

Fourth Consideration

Do you have what Dan Sullivan, from Strategic Coach, calls Unique Ability® readiness? Are you truly ready to be you? Sometimes, it’s easy to hide behind all those daily tasks, especially if you have a project to tackle that may be challenging. Are you ready to put aside all those distractions and step fully into your Visionary leadership role in the company?

At some point, every successful Visionary led company will need an Integrator to help move the business to the next level.

Is this you? Are you ready?

To learn more about what an Integrator can do for you, watch the video below and let your imagination run wild.

After watching it, if you know it’s your time to hire an Integrator, I invite you to schedule a complimentary discovery call with me.

Are You a Visionary or an Integrator™? Not Sure?

In their book, Rocket Fuel: The Essential Combination That Will Help You Get More of What You Want from Your Business by Gino Wickman and Mark C. Winters they state: "Visionaries have groundbreaking ideas. Integrators make those ideas a reality. This explosive combination is the key to getting everything you want out of your business. It worked for Disney. It worked for McDonald’s. It worked for Ford. It can work for you. "  

There’s actually a FREE quiz you can take online.  The results might surprise you!!  

About the Author Brenda Violette, Fractional Integrator™ for companies running on the Entprenurial Operating System® (EOS)

Brenda Violette, Founder and CEO of Violette Business Services, LLC, is a highly experienced and sought-after Fractional Integrator™ and Mentor based in Connecticut. With a remarkable track record of over 30 years in leadership, Brenda excels in administration, operations, and people management. As a relentless learner, Brenda actively engages in multiple EOS®-based Visionary/Integrator™ communities and holds esteemed memberships in the FIM (Female Integrator Mastermind) and Advanced Integrator™ Mastery Forum in Rocket Fuel. She’s also a distinguished Rocket Fuel Mastery Program graduate and a certified Kolbe Consultant™. With a keen focus on driving growth and making a positive impact beyond profit, Brenda guides Visionaries to achieve their strategic goals. Brenda brings transformative value to her clients and partners exclusively with companies operating on the Entrepreneurial Operating System® (EOS®), who are already working with an EOS® Implementer™ or have graduated from the program. Discover how Brenda can propel your business towards significant growth and sustainability while freeing you to fulfill your role as the Visionary. Visit to learn more.

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