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What is an Integrator? Do I Need One?

What Is an Integrator and How Do You Know You Need One?

Visionary entrepreneurs of the world, have you ever wondered what an Integrator could bring to your purpose-driven business or how to know when you’re ready for one?

First, let's understand the term. In their book, Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business, Gino Wickman and Mark C. Winters define the Integrator role as:

“A person who possesses the Unique Ability® to harmoniously integrate the major functions of the business, run the organization, and address the day-to-day issues that surface. The Integrator is the adhesive that binds the people, processes, systems, priorities, and strategy of the company together.”

While this position can go by various titles like VP, CFO, COO, President, or Chief of Staff, depending on the organization, an Integrator™ works closely with the leader of the company who sits in the Visionary seat.

Hiring an Integrator Allows You to Continue Your Business Mission: to Change the World. 

Visionary entrepreneurs of the world, have you ever wondered what an Integrator™ could bring to your purpose-driven business or how to know when you’re ready for one?

First, let's understand the term. In their book, Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business, Gino Wickman and Mark C. Winters define the Integrator role as:

The CEO leader needs to be the hero to her team

“A person who possesses the Unique Ability® to harmoniously integrate the major functions of the business, run the organization, and address the day-to-day issues that surface. The Integrator is the adhesive that binds the people, processes, systems, priorities, and strategy of the company together.”

While this position can go by various titles like VP, CFO, COO, President, or Chief of Staff, depending on the organization, an Integrator™ works closely with the leader of the company who sits in the Visionary seat.

An Integrator Seamlessly Compliments Your Role As A Visionary

One of the most exciting benefits of hiring an Integrator is seeing your business grow past the ceiling you were operating under previously. Not only will an experienced Integrator™ be able to see the holes in your operations that you might not be able to see from your vantage point as a Visionary – they’ll also be able to help you chart a path to get them plugged and running better than ever. 

They do this by working with you, hand in hand, to ensure everyone is in the right seats and rowing in the same direction – toward your vision.

In essence, the Integrator role complements the Visionary role seamlessly. They'll be the peanut butter to your jelly, the yin to your yang. This dynamic duo fits together like a hand in a glove. 

Can you imagine how far your company could grow if you had that counterbalance, a skilled, trustworthy, Integrator who can jointly steer the company with you toward next-level success and new horizons? You’d be unstoppable! 

Collaborate with a Coach or Mentor

What Else Could Hiring an Integrator Do for Your Company?

Imagine the possibilities when you have an Integrator on your team. 

First, picture the sheer volume of your workload that could be delegated. Think BIG – whatever you imagine now, multiply it by three. Envision the various business and daily operations an Integrator™ could oversee, allowing your vision to flourish.

Second, consider the hours you could reclaim every week: ten, twenty, or even forty extra hours to explore new opportunities, shape the future, and enjoy life. 

Third, consider what you could achieve with all that extra time – all of the innovative ideas you could bring to life, the relationships you could nurture, and the strategic moves you can make to grow your business. Not to mention, you’d be able to live out the dream you envisioned for yourself and your family from the moment you started your business. Whether that’s going on more vacations, finally taking that scuba class you’ve been talking about, or never missing one of your kid’s games, you will have more time and freedom to enjoy life. 

Fourth, reflect on how this newfound time and energy would revitalize your entrepreneurial spirit, taking you back to your business's early, thrilling days when you had the vision to change the world. Remember those mornings filled with excitement and purpose? An Integrator™ can help free you up to reignite that passion.

Let's Talk Specifics

Here are just a few of the business and operational tasks an Integrator can take off of your plate:

  • Direct the day-to-day operations toward success
  • Enhance operating procedures to increase profits and make the organization more efficient
  • Execute your business plan to meet or exceed planned P&L objectives
  • Lead, manage, and hold your leadership team accountable for accomplishing agreed-upon commitments
  • Harmonize all major functions of your business, ensuring everyone is rowing together in the same direction
  • Be relentlessly obsessive about the company's values, alignment, focus, and clarity
  • Effectively collaborate with you to ensure we stay on the same page

How Do You Know When It's Time to Hire an Integrator?

One of the first signs you will need an Integrator  is when you’re holding multiple seats in your company and not performing well at any of them. 

Are you tired, burned out, and the primary decision-maker of your company?  Are you the communication bottleneck within your team? Then, it’s probably time to hire an Integrator.   

Woman Thinking

Are You Ready to Hire an Integrator

Recognizing the need is one thing; being ready is another. Here are four key considerations from Rocket Fuel to help see if you are: 

First Consideration

Evaluate your financial readiness. Assess the issues that could be resolved by an Integrator™ and calculate the time and money saved.

Second Consideration

Consider your willingness to delegate management responsibilities. Can you let go and trust someone else with vital aspects of your business?

Third Consideration

Contemplate a new lifestyle. Are you ready for a shift, whether it's fewer working hours or focused time on creativity and growth?

Fourth Consideration

Assess your readiness to embrace your true self, stepping fully into your Visionary leadership role. Are you prepared to cast aside distractions and tackle the challenging aspects of your vision? 

To explore further what an Integrator can offer, watch the video below and let your imagination soar. 

Every thriving Visionary-led company will eventually require an Integrator to propel the business to the next level. Is this you? Are you ready?

If you find it's time to take this transformative step, and if you’re already working with an EOS Implementer or have graduated, I invite you to schedule a complimentary discovery call with me.

About the Author Brenda Violette

Brenda Violette, Founder and CEO of Violette Business Services, LLC, is a highly experienced and sought-after Fractional Integrator and Mentor based in Connecticut. With a remarkable track record of over 30 years in leadership, Brenda excels in administration, operations, and people management. As a relentless learner, Brenda actively engages in multiple EOS-based Visionary/Integrator communities and holds esteemed memberships in the FIM (Female Integrator Mastermind) and Advanced Integrator Mastery Forum in Rocket Fuel. She’s also a distinguished Rocket Fuel Mastery Program graduate and a certified Kolbe Consultant™. With a keen focus on driving growth and making a positive impact beyond profit, Brenda guides Visionaries to achieve their strategic goals. Brenda brings transformative value to her clients and partners exclusively with companies operating on the Entrepreneurial Operating System (EOS), who are already working with an EOS Implementer or have graduated from the program. Discover how Brenda can propel your business towards significant growth and sustainability while freeing you to fulfill your role as the Visionary. Visit www.BrendaViolette.com to learn more.

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