Fractional Integrator Services | Virtual COO | Brenda Violette
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What is an Integrator? Do I Need One?

What Is an Integrator and How Do You Know You Need One?

Visionary women entrepreneurs of the world, what can an Integrator bring to your purpose-driven business, and how do you know when you’re ready?


Before we continue, let’s look at what an Integrator is. In their book, Rocket Fuel: The One Essential Combination that Will Get You More of What You Want from Your Business, Gino Wickman and Mark C. Winters define the Integrator role:

“A person who has the Unique Ability® to harmoniously integrate the major functions of the business, run the organization, and manage the day-to-day issues that arise. The Integrator is the glue that holds the people, processes, systems, priorities, and strategy of the company together.”

The Integrator role can have many other titles, including VP, CFO, COO, President or Chief of Staff. An Integrator works closely with the leader of the company who sits in the Visionary seat.

After on-boarding, the Integrator runs the daily business of your business and frees you to create, grow, and scale. Accordingly, she will manage your company, from hiring your team to strategizing with you to turn some of the steady stream of ideas you have into viable and revenue generating opportunities. 

Hiring an Integrator Allows You to Continue Your Business Mission: to Change the World.

Also, she will hold everyone accountable - including you.

Of course, that may sound a little unsettling; however, a skilled Integrator will help your business be the best it can be, which includes giving you the space to become the best CEO you can be.

Therefore, for many Visionaries, the most exciting part of hiring an Integrator is seeing how they’re able to keep growing their businesses past the ceiling they were operating under previously.

The CEO leader needs to be the hero to her team

A bonus is the Integrator’s ability to see consequences and repercussions to actions that Visionaries don’t or can’t foresee.

In short, the Integrator is the peanut butter to your jelly. The yin to your yang. You fit together like a hand in a glove. That’s exactly what your company needs; the Visionary and the Integrator, working together to run the company while growing it to the next level.

What Would Hiring an Integrator Do for Your Company?

First, how much of your current workload could be delegated to an Integrator? (Think big and far reaching – whatever you think now, multiply by three.) Go ahead and dare to dream about the business and daily operations tasks you’d like an Integrator to manage.

Collaborate with a Coach or Mentor

Second, how much time per week could you gain? Next, think of how much more you could gain by thinking big and far reaching. Ten hours? Twenty? Forty?

Third, what could you do with all that extra time? Think about what you could create and the relationships you could nurture.

Fourth, how would all this extra time and energy change your life and your business? It would be like a time machine, taking you back to the early days of your company. Then, you were excited and raring to go every morning, working on your vision to change the world. Now, you can go back to that happy, exhilarated state by hiring an Integrator.

Let's Talk Specifics

Here are just a few business and operations tasks an Integrator will perform in your company, but this list is by no means complete.
  • Direct the day-to-day operations of the organization
  • Improve operating procedures to increase profits and make the organization more efficient
  • Execute your business plan and strategies, achieving or exceeding planned P&L objectives
  • Lead, manage, and hold your team accountable for accomplishing agreed-upon commitments
  • Integrate all major operating functions of the business. Ensure everyone in your company is rowing together in the same direction.
  • Be relentlessly obsessive about the organization’s values, alignment, focus, and clarity
  • Effectively collaborate with you to stay on the same page
After reading these, what could an Integrator do for you? Click to download my free Integrator wish list and dream big!

Who Needs an Integrator? 

If you’ve broken that 7- figure mark but have hit a ceiling of frustration or lack of time, you need one. Eventually, every successful Visionary hits that ceiling at some point, and when you do, you definitely need an Integrator.

Woman Thinking

But Are You Ready for One? 

Even if you need one, you may not be quite ready for one. To see if you are, here are four key considerations from Rocket Fuel:


First Consideration

Are you ready financially, and can you afford one? A great way to help you identify your financial readiness will be to sit down and make a list out all your current issues. Which issues can be solved by hiring an Integrator? How much money and time would you save or make if each of these issues were resolved?  


Now make a list of all tasks where you’re still buried in the day-to-day of running your company. How much money and time would you save or make it you delegated those to an Integrator?

Second Consideration

Are you able and ready to allow someone else to take those management responsibilities off your plate? Are you ready to turn loose of the vine?

Third Consideration

Is it time to embrace a new lifestyle? Further, are you ready to work fewer hours each day? Perhaps the lifestyle change will be working the same amount of time focusing fully on creating and growing, so are you ready for that?

Fourth Consideration

Do you have what Dan Sullivan, from Strategic Coach, calls Unique Ability® readiness? Are you truly ready to be you? Sometimes, it’s easy to hide behind all those daily tasks, especially if you have a project to tackle that may be challenging. Are you ready to put aside all those distractions and step fully into your Visionary CEO role?

At some point, every successful Visionary CEO will need an Integrator to help her take her business to the next level.

Is this you? Are you ready?

To learn more about what an Integrator can do for you, watch the video below and let your imagination run wild. After watching it, if you know it’s time for your business to hire an Integrator, schedule a complimentary discovery call.

Are you a Visionary or Integrator? To find out, take this quiz and see which you are!

BTW...my score is 100% Integrator.

About the Author Brenda Violette, Fractional Integrator

Brenda Violette is the founder and CEO of Violette Business Services, LLC an online business and operations management company serving visionary women entrepreneurs since 2008. Brenda’s core service offering is Fractional Integrator, often called a Virtual COO in the online entrepreneurial space. If you are familiar with the book Rocket Fuel by Gino Wickman and Mark C. Winters, you will recognize the roles of Visionary and Integrator. The V/I Duo. Some Integrators like Brenda, work with online businesses that need the expertise of an Integrator but are not yet ready to hire a full-time Integrator. She partners with women CEOs generating early million-dollar organizations while sitting in the Visionary seat of the company and running their online service-based company on EOS®. The Entrepreneurial Operating System® has become more and more popular in the marketplace. And Brenda loves it because it is a simple and straightforward framework for creating traction and growth for her clients. In the role of Integrator, it is her job to drive the model. She is passionate about helping entrepreneurial women grow and scale their purpose-driven service-based companies. To learn more about how a Fractional Integrator can help you create big growth and sustainability visit www.BrendaViolette.com.

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