EOS Fractional Integrator Services | Brenda Violette
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The Bottom Line on Company Culture: Why It’s Your Best Investment

It’s easy to consider investments in your business that offer noticeable returns in revenue and expense savings. But, one critical investment that often gets overshadowed is perhaps the most important of all – your company culture. This intangible yet powerful force is the true backbone of any thriving organization. Neglect it, and the very foundation of your business may slowly erode. But, if you nurture it, your company could skyrocket into unprecedented success. 

Having worked alongside visionary entrepreneurs and business leaders from various industries for over two decades, I've seen how damaging a toxic culture can be. It can gradually wear down the organization's spirit. And it can lead even the most dedicated visionaries to consider giving up. However, I've also participated in transforming these environments. As a result, I’ve had the opportunity to witness first-hand the remarkable turnaround that a focused investment in company culture can achieve. 

That said, today, I want to paint the picture of just how much value investing in a healthy company culture can bring you. We’ll also discuss red flags that signal your workplace culture might be growing toxic, as well as practical ways you can get it back on track. Ready to learn how a positive company culture can be your business's most significant asset? Let's get started.

A Quick Warning About The Company Culture Building Process

Before we dive further into this article, I’d like to start with an honest, upfront warning so that you’re fully aware of the journey ahead of you. Building a healthy company culture isn't just about creating a pleasant workplace. It's about forging an environment where every team member feels valued, understood, and motivated. And as much as we’d like to fast-track it, this kind of culture isn't achieved overnight. It requires consistent effort, genuine commitment from your entire leadership team, and a clear vision of what your company stands for.

So, the bottom line for building a strong company culture is that it's a marathon, not a sprint. This journey towards a healthier workplace culture is about making deliberate choices and changes that can collectively lead to a transformative impact on your business. And the first step in this journey begins with recognizing the need for change. 

First Steps in the Right Direction: Recognizing the Need for Change

Look around. Are your employees disengaged? Is there a lack of collaboration or an atmosphere of mistrust? These are red flags that you need to be aware of. After all, if you ignore them, your company culture can quickly turn toxic. But, acknowledging them and recognizing the need for change is the first step towards fostering a positive environment. Let’s look at a few red flags that might point toward a company culture that’s turning toxic. 

7 Red Flags That Point Toward A Company Culture Turning Toxic

  • High Turnover Rates: Frequent exits are a clear signal. If employees are leaving in droves, it's time to ask why. After all, a mass exodus signals dissatisfaction in one area or another. And most likely, it has to do with the current company culture not meeting their needs.
  • Low Engagement: Look out for lack of enthusiasm. Disengaged employees are often a symptom of deeper issues. So, if your team seems disinterested, with minimal input in meetings or company activities, it's a signal that the existing culture may be stifling.
  • Poor Communication: Misunderstandings and lack of transparency can erode trust quickly. So, if you’re noticing a trend in poor communication that’s causing balls to be dropped, there’s likely an atmosphere of mistrust amongst your team members.
  • Cliques and Silos: Are different departments looking less like a team and more like opponents ready to go to war? Is there a lot of finger-pointing? When groups form and departments get siloed off,  it can lead to an us-vs-them mentality, hindering collaboration.
  • Resistance to Change: Are employees consistently resistant to new ideas or processes? If so, it may reflect a culture that no longer values innovation or adaptability. When a company culture becomes fearful and resistant to change, momentum slows or retracts.
  • Complaining: If your employees frequently voice concerns about the workplace, their workload, or feeling undervalued, it's a red flag. After all, complaints often directly reflect deeper issues such as lack of support, unrealistic expectations, or a disconnect with the company's mission.
  • Lack of Recognition: While it may seem like a given, employees feel undervalued and unmotivated when hard work goes unnoticed. And underrecognized employees are often the first to leave. Or they “silently quit,” remaining in their job but ceasing to be as productive and impactful as they once were.

The Next Step is Understanding the Value of a Positive Culture

The benefits of nurturing a positive company culture are so vast that there’s not enough room to write them all in a single blog article! In essence, the ripple effect of a positive company culture extends far beyond the confines of the office. It influences every aspect of your business from the inside out, creating a cycle of success that fuels further growth and achievement. Investing in a culture that uplifts, supports, and values individuals is not just good ethics – it's smart business.

A positive company culture:

Attracts Top Talent

First of all, a positive work culture attracts top talent. In today's competitive job market, skilled professionals aren't just looking for the highest-paying company to work for. They're seeking employers who value their well-being, offer growth opportunities, and foster a supportive community. A strong culture that invests in their team can be the deciding factor for a candidate choosing your company over another.

Boosts Employee Retention

Second, a positive culture boosts employee retention. When people feel connected to their workplace and believe in what they do, they're less likely to leave—even if offered more money. By retaining your best employees, your company automatically benefits from the continued knowledge and expertise they bring to the table. And it reduces the costs associated with turnover, such as recruiting, training, and the lost productivity of unfilled positions. In addition, it reduces the stress load that turnover can add to the rest of the team. 

Increases Resiliency & Enhances Productivity and Innovation

A vibrant company culture also enhances productivity and innovation. After all, happy and engaged employees are more likely to go above and beyond, driving innovative initiatives that push your business forward. They're also more resilient in facing challenges.

Improves Customer Satisfaction & Retention

Last but not least, your company culture directly impacts your customers. They can sense when employees are happy and engaged, which in turn affects their perception of your brand and their overall satisfaction. A positive company culture leads to better customer service, as employees are more motivated to provide exceptional experiences. Plus, customers are more likely to become repeat buyers and even advocates for your brand when they see your team's genuine enthusiasm and commitment.

Strategies for Improving Your Company Culture

How can you build and nurture a positive company culture and lay the foundation for a resilient, innovative, and thriving organization? Here are some actionable strategies you and your leadership team can implement to improve your company culture and ensure it remains the foundation of your business success:

1

Schedule Regular Check-ins

Regular one-on-one meetings are crucial. But they should extend beyond mere project updates. These check-ins should delve into employees' challenges, aspirations, and feedback. And they should demonstrate a genuine interest in their well-being and professional development. To ensure these meetings are effective, establish an accountability chart. This chart clarifies who is responsible for each team member, ensuring everyone has a go-to person for guidance and support. Once that’s defined, hold each leader accountable for regularly checking in with their teams. 

2

Create a Recognition Program

Recognition should be integral to your company culture, meaning it’s celebrated consistently, not just on special occasions. So, consider developing a recognition program that highlights achievements, both big and small. This could be as simple as a "kudos" section in your internal newsletter or a monthly award for standout employees. Consistent recognition goes a long way in making people feel valued and motivated. Also, ensure that your entire leadership team is committed to regularly recognizing their team members. Consider adding a few minutes at the beginning of each leadership meeting where each leader shares who they’ve given recognition to since the last meeting. 

3

Enhance Team Collaboration

Promote a culture of collaboration by using tools and practices that encourage teamwork. Consider implementing collaborative software platforms that allow team members to communicate and manage projects efficiently. Additionally, create cross-functional teams for special projects to encourage diverse perspectives and strengthen interdepartmental relationships. After all, encouraging collaboration not only leads to innovative solutions but also builds a sense of community among employees.

4

Invest in Employee Development

Employees value opportunities for growth and learning. Establish a continuous learning environment by offering workshops, courses, and training sessions that cater to developing professional and personal skills. And consider introducing a mentorship program where more experienced employees guide newcomers or less experienced team members. This helps in skill development and reinforces a culture of support and knowledge sharing.

5

Foster a Supportive Feedback Culture

Create an environment where regular feedback is encouraged, constructive, and seen as a tool for growth. And don’t forget to train leaders and managers on how to give and receive feedback effectively. Regular feedback sessions, whether formal or informal, can help employees stay aligned with company goals and feel supported in their roles. Remember, a supportive feedback culture is not about pointing out faults but about helping each other grow.

6

Define and Live Your Core Values

Core values are the heart of your company culture. Make sure they are not just words on a wall but principles that guide your daily business operations and decision-making. Involve your team in defining these values and finding ways to integrate them into your workplace. And don’t forget to celebrate instances where employees demonstrate these values in action. After all, this can reinforce the importance of your core values and show your team that they are more than just corporate jargon. 

If you’d like to learn more about defining your core values, I invite you to check out my blog article on the topic here

7

Encourage Work-Life Balance

Demonstrate a commitment to work-life balance by setting clear boundaries and expectations around work hours, encouraging breaks, and respecting personal time. Consider flexible working arrangements that accommodate different life circumstances. And don’t forget that work-life balance is demonstrated from the top. This means that you and your leadership team must be examples of a healthy work-life balance. A culture that values work-life balance is key to preventing burnout and keeping employees motivated and satisfied.

The Bottom Line: Investing In Company Culture Pays Off

By recognizing the red flags and implementing these strategies, you can start making tangible improvements to your company culture right away. Remember, change won’t happen overnight. However, consistent efforts will gradually shape a more positive, engaging, and productive work environment for your team to thrive in. In essence, investing in your company culture is investing in the heart of your business. And the benefits—enhanced morale, reduced turnover, and stronger performance—are well worth the commitment.

About the Author Brenda Violette

Brenda Violette, Founder and CEO of Violette Business Services, LLC, is a highly experienced and sought-after Fractional Integrator™ and Mentor based in Connecticut. With a remarkable track record of over 30 years in leadership, Brenda excels in administration, operations, and people management. As a relentless learner, Brenda actively engages in multiple EOS®-based Visionary/Integrator™ communities and holds esteemed memberships in the FIM (Female Integrator Mastermind) and Advanced Integrator™ Mastery Forum in Rocket Fuel. She’s also a distinguished Rocket Fuel Mastery Program graduate and a certified Kolbe Consultant™. With a keen focus on driving growth and making a positive impact beyond profit, Brenda guides Visionaries to achieve their strategic goals. Brenda brings transformative value to her clients and partners exclusively with companies operating on the Entrepreneurial Operating System® (EOS®), who are already working with an EOS® Implementer™ or have graduated from the program. Discover how Brenda can propel your business towards significant growth and sustainability while freeing you to fulfill your role as the Visionary. Visit www.BrendaViolette.com to learn more.

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