Fractional Integrator Services | Virtual COO | Brenda Violette
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Are You Building Your Business on a Rock?

Are You Building Your Business on a Rock?

Are you building your business on a rock? How sturdy is your foundation?  Can your business withstand the inevitable changes that occur with growth and expansion?   

Like most women business owners, I ​​swim in an ​ocean of decisions, tasks, and challenges every day to keep my online company running and serving my clients at the highest levels.

There are ​many biblical scriptures that serve as a lighthouse to my soul in my personal and business​ life.

These sacred guides provide me with the hope, strength, and inspiration to persevere and consistently move forward toward my big goals. 

All help to keep my Vision, Mission, and Goals on solid ground.

The following is a daily anchor for me...

He is like a man who built a house, and digged deep, and laid the foundation on a rock: and when the flood arose, the stream beat vehemently upon that house, and could not shake it: for it was founded upon a rock.

​~Luke 6:48

Let’s think about that ​text for a ​moment. “Laid the foundation on a rock.”

What could possibly be stronger than a house (​​business) built on ​a rock?

That structure ​is an unshakable fortress. It might lose a few shingles in a storm, but it’s not going to crumble and fall.​

​Your Mighty Business Fortress

How ​mighty is your business fortress? 

Can it withstand the winds of change and challenge when they threaten to break apart everything you’ve worked hard for?​

Are you in danger of losing it all in a tempest, or can you weather the storm with just a few bumps and bruises thanks to the strong foundation you’ve built your dream on?

​In business, your​ garrison relies on having the ​​right people in the right roles in your company, along with effective systems and automation, and strong leadership at the helm. 

With these elements established your company can withstand the high winds and waters that may threaten​ it’s future.

​Can your ​company sustain hurricane winds and flash floods?

Take a moment to think about whether your business is built on a rock.

There Were Times Early in My Business

There were times early on in my business ​where ​I pushed ​goals forward ​hastily and ​​skipped some of the processes of laying down layers of ​bedrock (steps) which would support the success I wanted. ​

Those ​​​​ambitions failed or did not perform to my expectations simply because ​they were ​built on a ​foundation of quicksand.

When the storms came, everything fell apart.

​Like many other business owners​, I ​experienced that ​frightening feeling we ​all recognize – the feeling of being out of control in our business and not being fully prepared for what’s up ahead.

Are You Serious About Growing Your Business?

If you’re serious about growing your business, you’ll ​want to lay down ​a ​solid base that will provide a steady foundation for growth.

An infrastructure ​that will survive when the floods rise and winds blow against your vision.

As a Woman CEO who wants to grow and scale, you'll need to:

  • ​Prioritize your time and visionary energy to laser focus on tasks and actions that ONLY you can do as the CEO leader to grow and scale your business ​into the future.
  • ​Delegate the management of the day-to-day to a Second-in-Command role.   The person in this role will partner with you in executing your business plan, run day-to-day ​operations, recruit, hire and manage team, manage daily workflow, develop and implement systems and automation that supports ​growth.
  • Take care of YOU.

You cannot keep doing everything yourself and expect to whether the storms of business growth.

Yes, you are at the core of your business and yes, the business is an extension of you.

However, you must take care of yourself first and foremost.

Remember the oxygen mask drill on your last flight? You put on your mask before you help anyone else.

It’s the same in your business. You must take care of yourself first.

There must be a ​balance in your business and personal life. ​

You Must Take Care of Yourself First

You can’t take care of just your business and expect to thrive.

You'll also need to ​eat well, get an appropriate amount of sleep, and exercise regularly to take care of the physical you.

Meeting your spiritual, social, and mental needs will help you balance time and energy for yourself and your business.

One way to take care of you in your business is to hire a Second-in-Command. A mini-you who will release you from the day-to-day of running the business. 

You’ll have the time and freedom to focus only on what you can do to lead and grow your business.

If you don’t take care of all of you, you’ll pay the price in burnout and unhappiness.

Burnout comes on Slowly

Burnout comes on slowly and is almost unrecognizable until it’s too late.

You think you’re simply pushing through to get things done - but truthfully, burnout is gripping you.

It’s easy to minimize burnout and think it’s no big deal, but recovery can be difficult and lengthy.

Getting over burnout may take several months, sometimes longer. A good rule of thumb is that the time it took to set in is the time you’ll need to recover.

So how do you avoid burnout and stay healthy for you and for your business?

You’ll need:

  • A ​Plan – ​your personal blueprint for success (as the Visionary for your business, you already know what you want to accomplish)
  • A Guide - ​coaching and mentoring, someone who has successfully walked the path of leading a business to higher levels of success.  Your coach or mentor can guide you on growing and scaling a business model that gives you freedom, wealth and balance.
  • Second-in-Command ​​– ​a trusted and seasoned manager who will partner with you in executing your business plan, run day-to-day ​operations, recruit, hire and manage team, manage daily workflow, develop and implement systems and automation that supports ​growth.
  • A Team – ​people who know how to execute all the tasks and reports to the Second-in-Command.

​In Closing...


I am a solopreneur, serving women CEOs and business owners ​since 2008.

I too have experienced the wind and rain beating against my vision, and I know more will come.

Expecting the challenges…

I've planned for (as much as I can) and built strong foundations to navigate storms and still be standing when the rains and winds cease.

Building and growing a business is not for the faint of heart. 

Being a woman entrepreneur grows you from the inside out.  You learn skills that you never thought you would need, and deal with fears you never knew existed. 

And, it has also been one of the most rewarding accomplishments of my life.

For me, building a business on a rock is taking care of my foundation.  When my base is solid I’m better equipped to serve women business owners who are changing the world and the lives of others through their businesses.      

Every day I live out my vision of helping entrepreneurial women through my business build and grow strong, sustainable organizations that stand up to the winds of change and opportunity. 

It’s my prayer that this article inspired you and was helpful to you on your own entrepreneurial journey.

Please do me a favor, leave me a comment below to let me know your thoughts on this article.

Is your business built on a rock? If you’re not sure, let’s discuss how we can put your business on solid ground.

I would love to hear from you. Scroll down and leave me a comment about this post.

About the Author Brenda Violette, Professional Fractional Integrator for Companies Running on EOS®

Brenda Violette is the founder and CEO of Violette Business Services, LLC an online business and operations management company serving visionary women entrepreneurs since 2008. Brenda’s core service offering is Fractional Integrator, often called a COO. If you are familiar with the book Rocket Fuel by Gino Wickman and Mark C. Winters, you will recognize the roles of Visionary and Integrator. The V/I Duo™. Some Integrators like Brenda, work with companies who need the expertise of an Integrator but are not yet ready to hire a full-time Integrator. She partners with business owners generating early million-dollar organizations while sitting in the Visionary seat of the company and running their service-based company on EOS® Entrepreneurial Operating System. EOS® has become more and more popular in the marketplace. And Brenda loves it because it is a simple and straightforward framework for creating traction and growth for her clients. In the role of Integrator, it is her job to drive the model. She is passionate about helping business owners grow and scale their purpose-driven service-based companies. To learn more about how a Fractional Integrator can help you create big growth and sustainability visit www.BrendaViolette.com.

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