Fractional Integrator Services | Virtual COO | Brenda Violette
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Are All Your Business Arrows Pointing in One Direction?

Are All Your Business Arrows Pointing in One Direction?

Are all your business arrows pointing in one direction and cruising toward your target goals?

When I say, “business arrows”, I mean are all your actions and team members moving in one direction toward your company’s vision, mission, and goals? Sometimes, it’s a challenge to figure this out, so let’s look at a few things.

First, are you on the same page with your team? Are they ready and willing to shoot toward your targets?

Second, do you have systems, processes, and procedures supporting your team? Do they clearly understand and deliver the customer experience and operational results you seek?

Finally, is there a clear management strategy in place for communication, oversight, and accountability?

It's Too Much!!

Believe me, I get it…some days just trying to stay on top of the day-to-day activities of the business and holding everyone accountable to the agreed-upon tasks and projects is just too much.

Plus, as a woman CEO operating a 7-figure company, you’re already juggling a multitude of tasks and responsibilities just to keep the business running every day.

Like many other women business owners, you’re struggling to run the front-end and back-end of the business. Of course, you’re spending longer and longer days working in your business, than on it.

Certainly, you’re spending more time managing than improving.

When you spend your time making sure everything runs smoothly, you have less time to spend on profit growing activities.

It’s not easy, and it’s not sustainable for much longer.

New Ideas Every Day

New Ideas Every Day

Your visionary nature percolates new ideas every day to grow and scale the business and serve your clients and market.

Many times, you find it frustrating to feel like you’ve clearly communicated your goals and instructions to your team – only to find out later that they didn’t get it.

Of course, that confusion and frustration are a waste of time for both you and the team members, and the business suffers. It operates in a state of reaction and chaos much of the time.

Instead of your business arrows pointing in the direction of more growth, more service, more stability, and more profits, each member of your team moves in a different direction depending on how they interpret your vision, goals, and instructions.

Your Organization Compared to An Archer

Right now, if we compare your company with an archer aiming at a target, we know the arrows all need to point in the same direction to dart the bull’s eye.

Yes, the archer will need to adjust the aim, but the arrows must fly toward the target, and it’s the same for your business.

If your business arrows don’t move toward the target, you can’t grow. Worse, you can’t hit the goals you’ve mapped out to move your company to the next level.

Naturally, you know this.

However, like many other business owners, you struggle to keep business operations on track and simultaneously take the time needed to brainstorm new ways to push your organization’s vision forward.

Of course, your dual roles of CEO and manager will stress you out—sooner rather than later. Plus, you’ll simply run out of time to do both.

Training, support, clear communication, and accountability will keep your team moving together toward the target – your vision and goals. However, you can’t do all that plus keep the business growing too.

Frankly, it’s time for you to be liberated from the day-to-day business operations and team management, and here’s why.

You’re A Visionary Entrepreneur?

Visionary Entreprenur

As a Visionary, your most powerful gift is the ability to be the “spark-plug” for change in your business. You have a knack for inspiring others to join you, and you live for solving big problems in your market. Being innovative is just second nature to you.

In addition, you have the amazing capacity to hold several ideas and plans in your head at once. You do it effortlessly, and you have no problem exploring all of them at once.

What’s easy and completely natural for you—multitasking and chasing everything you can think of - stresses others out.

To you, it’s nothing to move in ten different directions, but often it confuses and frustrates your team members.

In a nutshell, your business arrows are pointing up, down, and all around.

Your team doesn’t function as you do – they have different offerings they bring to your business, because they are wired differently.

How Do I Manage the Gaps?

First, you need to understand you can’t do it all.

You’re the CEO, and your central role in the company is to lead, grow, and scale the business.

Everything else must be delegated!

If you’re serious about building wealth, freedom, and ongoing success, you must learn to delegate management tasks to a trusted professional. In other words, you need someone who speaks the language of operations and teams.

Every organization must have someone operating in a Second-in-Command role to run the organization and manage the day-to-day issues that arise.

Above all, you need leadership and management support to help you and your team all get on the same page and move together.

No one knows this better and is more wired and equipped for this management role than a Integrator.

It’s time for an Integrator!

Time for an Integrator

The Second-in-Command role is typically the first leadership and management role a small business owner will bring into her organization. 

This role in the online marketplace is typically called an Integrator, often referred to as a Virtual COO.

This critical business resource:

  • Operates behind the scenes and ensures that all your business arrows are moving in the same direction toward your vision, mission, and goals
  • Creates and manages everyday processes, systems, and operations
  • Resolves issues and removes obstacles that are keeping your arrows from flying straight
  • Translates your vision into a plan your team can understand, and then leads them to bring that vision to life
  • Is your right hand, helping keep your business operations on track as well as your team
  • Lives in operations management and ensures everyone is in sync and moving effortlessly toward your targets
  • Acts as the glue that keeps the arrows flying together in the same direction
  • Gives you time and energy so you can increase profit, change lives, and get your business and life back

One of the primary goals of the Integrator role is to ensure all the business resources are moving together toward a common goal.

Again, think of that archer, shooting arrows at the target. When the arrows fly straight and true, the archer has a good chance of hitting that bull’s eye.

Team Hitting the Business Goals

If the archer shoots far left, far right, then up and down, there’s little chance of hitting that target.

As you know, it’s the same for your business. You decide on the target, and your Integrator leads your team in shooting the arrows. Even if you move the target, your Integrator is always ready to point your team in the right direction to shoot straight.

Is this you? Are you ready for an Integrator to ensure all your business arrows are cruising toward your big business goals?

If so, I would love to hear from you, and please do me a favor… share your comments on this article.

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About the Author Brenda Violette, Fractional Integrator

Brenda Violette is the founder and CEO of Violette Business Services, LLC an online business and operations management company serving visionary women entrepreneurs since 2008. Brenda’s core service offering is Fractional Integrator, often called a Virtual COO in the online entrepreneurial space. If you are familiar with the book Rocket Fuel by Gino Wickman and Mark C. Winters, you will recognize the roles of Visionary and Integrator. The V/I Duo. Some Integrators like Brenda, work with online businesses that need the expertise of an Integrator but are not yet ready to hire a full-time Integrator. She partners with women CEOs generating early million-dollar organizations while sitting in the Visionary seat of the company and running their online service-based company on EOS®. The Entrepreneurial Operating System® has become more and more popular in the marketplace. And Brenda loves it because it is a simple and straightforward framework for creating traction and growth for her clients. In the role of Integrator, it is her job to drive the model. She is passionate about helping entrepreneurial women grow and scale their purpose-driven service-based companies. To learn more about how a Fractional Integrator can help you create big growth and sustainability visit www.BrendaViolette.com.

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