Fractional Integrator Services | Virtual COO | Brenda Violette
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Working with an Online Business Manager

Working With An Online Business Manager

​Are you a successful woman CEO and business owner whose ​multiple 6 or 7 figure online business feels out of control?

​You're stuck in growth? Overwhelmed? Frustrated? and Overworked? 

Are you leaving money on the table because you simply don't have the time to take on more in your business?

​Are you and your ​team always operating in reactionary mode?

Ever thought seriously about walking away because you're ​so wiped-out from the day-to-day running of your business.  ​

If this sounds like you, it's time to ​hire a Second-in-Command, an online business manager.​

​What is an Online Business Manager?

According to Tina Forsyth, the author of Becoming an Online Business Manager, the official definition of an Online Business Manager (OBM) is:

A virtually based support professional who manages online-based businesses, including the day-to-day management of projects, operations, team members, and metrics.

Tina stated in simply -

An OBM is responsible to get the right things done, at the right time, in the right way and by the right person.

​The ​bottom line focus of the Online Business Manager is to ​free up the business owner so that they can focus their time and energy on the things that only THEY can do in their business.

Online Business Managers Collaborate With Mission Driven Business Owners Who are Doing Work That Matters and Changing Lives – Coaches, Consultants, Speakers, Authors, Trainers and Transformation Agents.  ~Tina Forsyth

An Online Business Manager is a professional business manager who runs the company's daily operations ​opening up the ​​​CEO's time to ​focus on serving clients and strategic growth.

​Tina first started the Online Business Manager movement in 2008 with her revolutionary book and subsequent Certified Online Business Manager Program.

In the beginning, not many business owners had even heard the term Online Business Manager.

They just knew they needed a higher level of support in their business than the support they received from virtual assistants ​who's role is to execute delegated tasks in the business.

It's now 10 years later and more and more most ​coaches, consultants, trainers, and service providers ​are ​thrilled to find and hire an experienced and results-driven ​Certified Online Business Manager?

My ​Pivotal Moment​​

I read Tina's book in 2008 just after leaving my corporate cubicle ​in a major insurance company. ​

​With nearly 30 years of business operations and administrative support experience in my rear-view mirror and I was looking for a way to work from my home. ​

Like many of you, I had a deep need for freedom and autonomy while continuing to support my family's lifestyle and making a difference in the world around me.

​Tina's words and experience ​unveiled ​a significant need in the marketplace for skilled business and operations managers to provide higher-level support to Visionary ​CEOs and business owners in the online space.

Bingo! That was me.

​I immediately invested in myself (my first big investment) with enrolling in the ​first-ever Certified Online Business Manager program.

The program was tough and exhilarating all at the same time.

I already knew how to be a manager of people, projects, goals, and organizations. This program set me on the path to applying those skills in an ​online environment ​supporting Visionary Online Entrepreneurs.

​I was ​certified in September 2009 and haven't looked back!

Certified Online Business Manager

​​An Online Business Manager compliments ​​the strengths and weaknesses of ​the Visionary Entrepreneur.  ​

The role of the Certified Online Business Manager compliments the strengths and weaknesses of the Visionary Entrepreneur. ​

The Visionary CEO and business owners' areas of genius are typical as follows in the table below.


  • ​Driven
  • ​An idea generator
  • ​Starters
  • Resilient
  • Risk-takers


  • ​Not always good about planning ahead.
  • ​Just like to show up and not worry about the details.
  • ​High squirrel factor
  • Choke on details

Online Business Managers are wired to be ruthless finishers.  

Gets stuff done and makes things happen!

Are wired to bring order out of chaos.  

How Does An Online Business Manager ​Support the Visionary?

The ​Online Business Manager gives the ​business owner ​time and space to be the Visionary CEO ​to serve her clients, plan the company's growth and future, and use her gifts to their fullest potential.

​An ​Online Business Manager keeps all the balls in the air operating in the ​Integrator role of the business.

Gino Wickman and Mark C. Winters first defined the Integrator role in their book, Rocket Fuel: The One Essential Combination that Will Get You More of What You Want from Your Business.

The Integrator harmoniously combines the major functions of the business (sales, marketing, operations, and finance), runs the organization, and manages day-to-day issues.

This role is literally the glue that holds the people, processes, systems, and strategy of the company together.

Violette Business Services Org Chart

The Integrator role creates space so the business owner, the Visionary, can fully step into the CEO role and do what she's called to do-change the world.

Finding an Integrator role for your business would take a big load off your mind and off your plate, wouldn't it?

​Since 2008, I've been operating in the ​Integrator role for my client's businesses. I work with clients as an Online Business Manager or Virtual COO.

​It's been my ​great honor and service to spend my days making ​​my client's Vision's come to life! ​

Why Would A Visionary ​CEO and Business Owner Need an Online Business Manager?

When you first started your business, you had to be the one to wear all the ​hats.

You had to be the visionary and the ​INTEGRATOR.

​You did it all!

You knew to operate in the role as implementer wasn't ​the best fit, ​but you could do it until the business grew a little and you could afford to hire support to implement your ideas.

​Before you knew it, you were able to hire some team members to take care of the tedious execution work, but you couldn't let go of much more than that.

You still needed to lead and manage ​everything!

Delegation has been a struggle.

You told your family (and yourself) that wearing both hats wouldn't last much longer and you could handle it.

The sacrifice would be worth it!

Are You Stuck Wearing All the Hats in Your Business?

Now, your business is out of start-up and you're solidly operating in the GROWTH stage in the business growth cycle.​

There's more going on every day.

Tasks and technology are more complicated and time-consuming.

It takes more people than just you to produce, deliver and maintain.

You're spending way too much time running ​the business...

Instead of leading it into the future.

​​You don't have ​the time you need to focus on the priorities and ​actions that will ​propel your business forward. ​

​There's not enough of you to grow a business. You need help to grow and scale.

  • You're feeling overwhelmed, overworked and stressed.
  • ​You feel ​like ​you're losing control of your business. 
  • ​There's no balance between the business and ​personal ​life. 
  • ​You don't know how to think about your business.  You chase after tactics looking for the next thing.  This just causes you to spin out more.  
  • You and you're small team operate primarily in reactionary mode.
  • ​You're leaving money on the table because you don't have the time or ​the resources to take on more.
  • You're ​at risk of losing the clients and customers you worked so hard to get because there aren't any systems, right team support or time for you to follow through with them.

Leverage Your Time to Accomplish Bigger Results

This is the ​phase of the business where you need ​to leverage your time in order to ​accomplish bigger goals.

When your organization is dependent on you doing all the work, or even most of it, you'll continue to struggle to grow.

You can increase profit and gain more freedom ​when you focus just on tasks and priorities that will GROW your business.

What do do with the rest?

DELEGATE everything else to a seasoned second-in-command, a mini YOU.  

Leverage Your Time, Accomplish Bigger Results

​You started your business with the intention of gaining FREEDOM and AUTONOMY, FINANCIAL SECURITY AND TO MAKE SIGNIFICANT AND LASTING CHANGES in the lives of others and the world! ​

​Now you're just feeling stuck! 

You've hit the eventual ceiling that all business owners hit when growing their organizations.​

Hitting the ceiling is inevitable.  

All businesses do it!  

You're not alone! 

Have you hit the ceiling?

Every successful woman entrepreneur I've seen comes to the critical point where she's exhausted and can go no farther - she can't continue to manage and grow the business by herself.

Is this you?

​You need a ​second-in-command on ​your leadership team so ​you can efficiently move into the CEO ​​Visionary role to grow ​your organization. ​​

Transform your Business with an Online Business Manager

​Your business needs a Visionary ​and an Integrator ​to be successful, and you can't be both ​to experience long and sustainable growth. 

As the Visionary, you need an Integrator to implement and drive your vision, and your Integrator needs you to lead the company's direction and strategize its future.

CEO and Virtual COO Work Together | Brenda Violette | Virtual COO

​Why Visionary Entrepreneurs Need an Online Business Manager.​

You need a second-in-command role, an Online Business Manager in order to ​let go of activities that are not serving you.

You have a deep need for freedom and autonomy.

You need to see and feel things happening without being buried in the daily minutiae of running a business.

You need to be the face of the business.

You need to scale in order increase profit and reach in your market.

​My Specialty

My specialty is working with multiple 6 & 7 figure women CEOs and business clients who've have hit ​the ceiling in growth. ​ 

They know they can't continue being in charge of everything and accomplish their big goals.

I'm an Online Business Consultant, Virtual COO, Certified Online Business Manager, and most importantly, a diehard Integrator in every sense of the term.

My clients are high-achieving women entrepreneurs who want to change the world, and their visions are huge.

They have proven business models that generate multiple 6-figure+ revenue​ levels.

Their desire to build an empire is inspirational, and they're ready to turn over the reins of management to a trusted professional who will move the business forward.

​Discover​ 100 plus ​management tasks...

DISCOVER 100 plus management tasks you can delegate to your Online Business Manager that will begin to accelerate the growth of your business today.

Accelerate Your Business Growth Guide - Violette Business Services

​Download Your Free Guide Instantly!


Is this you?

Are you ready for ​an Integrator role ​to help you scale and grow your business?

I love feedback. Leave a comment below and let me know if this post struck a chord with you. ​

Schedule a Discovery Call

This complimentary ​​​discovery call is 30-minutes via Zoom.  ​There will be a short application to give me some details about your business in advance. ​

​You will receive available calendar dates immediately upon submitting the application.

About the Author Brenda Violette, Professional Fractional Integrator for Companies Running on EOS®

Brenda Violette is the founder and CEO of Violette Business Services, LLC an online business and operations management company serving visionary women entrepreneurs since 2008. Brenda’s core service offering is Fractional Integrator, often called a COO. If you are familiar with the book Rocket Fuel by Gino Wickman and Mark C. Winters, you will recognize the roles of Visionary and Integrator. The V/I Duo™. Some Integrators like Brenda, work with companies who need the expertise of an Integrator but are not yet ready to hire a full-time Integrator. She partners with business owners generating early million-dollar organizations while sitting in the Visionary seat of the company and running their service-based company on EOS® Entrepreneurial Operating System. EOS® has become more and more popular in the marketplace. And Brenda loves it because it is a simple and straightforward framework for creating traction and growth for her clients. In the role of Integrator, it is her job to drive the model. She is passionate about helping business owners grow and scale their purpose-driven service-based companies. To learn more about how a Fractional Integrator can help you create big growth and sustainability visit

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