Welcome back to “What Can An Online Business Manager Do For Me?”
Last week I shared with you how an Online Business Manager (OBM) shows up for you in your online business by managing your speaking engagements.
Today, we are going to talk about an Online Business Manager can help you implement those marketing strategies that you and your coach have decided will reach your vision and goals for your business.
Are you on information overload when it comes to marketing your business? If you are you are not alone. I hear from business owners almost every day that they are confused about what marketing tools to use and can’t find the time for the learning curve and implementation.
Many business owners are challenged with the marketing piece of their business. It is a time consuming process to learn the right marketing skills, stay on top of new marketing technologies and strategies, and certainly the implementation.
The good news is that if you are a business owner trying to grow your business – you are officially off the hook! I highly recommend that you work with a coach, consultant or strategist to create an overall marketing strategy for your business. After that, speak with various virtual professionals who specialize in the various tactics that the strategy calls for. They can implement according to your strategy.
You may decide that you would want to manage the hired resources yourself – which I do not recommend if your budget allows. Remember you need to stay focused on ONLY what you can do in your business to deliver and generate revenue. When you are implementing or managing you are taking away from that otherwise revenue generating time. It takes longer to grow your business when you are buried in the day-to-day operations, projects and management.
About this time you may thinking to yourself that you cannot afford what I am recommending. I say that you cannot afford not to. As many before me has stated, time is money.
Now here’s how an Online Business Manager can help you by making sure that things get done and according to the overall marketing strategy. OBM’s manage the day-to-day implementation of your overall marketing strategy which includes such tactics as:
- Affiliate (Joint Venture) Marketing
- Article Marketing
- Audio/Video Marketing
- Email Marketing
- Publicity & PR
- SEO & Pay per Click Marketing
- Social Media
- Speaking Engagements
- Traditional “offline” Marketing
Some of the ways that we manage are:
- Establishing a team to take care of the ongoing marketing activities (as required)
- Reviewing auto responders and follow-up sequences on a regular basis (for outdated information and accuracy)
- Reviewing up sell opportunities in the buying process
- Reviewing pink spoon “freebies” for refreshment
I have been posting my Online Business Manager Series for 12 weeks. Next week will be the finale – Freeing up the Business Owner.