Business has changed in a blink of an eye.
Business owners are being challenged to adapt their infrastructure to the rapid shift of consumer behavior.
The marketing impact of coronavirus is remarkable.
During these past weeks and months, I’ve been listening and observing the gut reactions of business owners and how they are responding to the changes the pandemic has brought to their doorstep.
Many are reacting and making crucial business decisions from a place of fear. They feel uncertain of how to navigate their companies through the disruptions and how to pivot in the marketplace.
I want to be an Encourager-in-Chief for you now.
As visionary entrepreneurs, our greatest strength lies in our ability to innovate and break new ground.
I know it’s tough.
The pandemic impacts my business and the companies of my clients.
But now is the time to lean into your business, not shrink and play small.
As your competitors are retreating out of fear, you move forward.
You'll need to make pivots in your marketing that were once uncomfortable, such as getting more visible in the marketplace.
The required pivots will be different for each business owner, but you get the picture.
Now is your moment.
Do the work needed to get to the other side.
I believe in you. You're a visionary entrepreneur!
I want to hear from you. Leave me a comment below and let me know how you are standing up and showing up as a business owner for your customers and clients.