Fractional Integrator Services | Virtual COO | Brenda Violette
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Are Unfinished Projects in Your Business Leaving Money on the Table?

Are Unfinished Projects in Your Business Leaving Money on the Table?

First of all, women CEOs and business owners...are you leaving money on the table as a result of unfinished projects in your business?

Why ​am I asking?

Because getting your projects from vision to implementation impacts your bottom line in a big way.

​Most noteworthy, as a Visionary​ business ​leader, one of your greatest strengths is your endless reservoir of ideas.

If you're like most Visionary entrepreneurs

...you've created ​​a multitude of revenue generation projects, ranging from books to webinars and from online programs and training courses to VIP days.

​What's more, if you were able to bring half your projects to life, you’d have several viable income streams!

​Unfortunately...many of your great ideas may never see the light of day.

Why?

​The reason for that is because many ​times ​​the business owner doesn't ​have someone on ​the team, a​ Second-in-Command, ​whose ​role is to ​help you make those ideas come to life.

​In the online space the Second-in-Command role is often called an Online Business Manager or Virtual COO depending on the size and ​operational needs of the online company.  

​How a Second-in-Command Helps You Capture Money on the Table in Your ​Organization

​The role of the Second-in-Command role ​is to implement your ​your ideas and bring​ them to fruition.

​Above all, a Second-in-Command ​knows how to take your ideas and lead the team and resources into ​turning those projects into reality. ​

If you don’t have a seasoned business manager on your team

...chances are you already have several unfinished products in your brain or on your hard drive that could boost your revenue significantly. 

​My clients are amazed at how working with me gives them the

...time, energy, and freedom to pursue all those ideas and projects.

A seasoned business manager is a ​master at ​​implementing ​different strategies

... to bring unfinished projects to market - capturing money on the table opportunities.

A business manager is experienced at

...breaking down the details of each task and assigning them to the appropriate team member or outsourced vendors.

Your ​business manager doesn’t merely get the project started​, 

​Your Second-in-Command will​: ​

  • ​Remain ​in constant communication with you and team
  • ​Maintain oversight with all team members ​involved in the ​ongoing (and sometimes changing) details of the project.
  • A working budget will be developed and ​keep watchful eye on it as the project progresses.

​Above all...your ​business manager will provide oversight and quality control to ensure all pieces of the project are done to your specifications.

​Imagine...how an Online Business Manager​ could turn a "money on the table" opportunity into a 6-figure revenue generating product!

​Below you'll ​find a ​real-life case study from one of my clients - let's call her Mary.

​This case study will ​demonstrate ​how ​we turned unfinished content ​into a 6-figure revenue generating product.    ​

Case Study: Unfinished Products

To begin with..

Mary ​has previously sketched out content for a one-year group training program.  She ​envisioned ​this online program would meet her ​target market's needs exactly.

This program would provide ​them with specialized training and continuing education units (CEUs)​ they needed to: ​ ​

  • ​maintain accreditation
  • ​grow their leadership and expertise in their ​healthcare field.

​Subsequently, this ​raw program content sat on ​Mary's shelf (​her computer) for a few years,

...as she didn’t have the time and ​​proper resources to produce and take ​to market while growing her multiple 6-figure business.

​Mary was swamped with the daily running of her business ​

...​therefore simply didn’t have the time or ​proficiency to develop this product on her own.

Mary needed help!


business woman needs help

Most importantly, Mary's gifts ​as a Visionary entrepreneur are in ​innovation and creation

...not ​in managing the multitude of details for ​​producing the product ​to go to market.

Eventually, Mary hired me as her Online Business Manager, a Second-in-Command role,

...to liberate her from the day-to-day operations of running her business.

​Early in our working relationship Mary shared with me

...her pressing desire to get this product to market and the impact this program would produce in her ideal clients in the healthcare market.

She ​felt ​frustrated with ​not having the time or resources to do on her own.

​Immediately, much to ​Mary's delight...


I took charge of this project ​and immediately began

...breaking down all the complexities and tasks of producing the program and delivering it to her customers.

Mary had already written the content for this program​​

...so there was little ​additional work for her and no time spent in the production of her program, other than art and design approvals (and final approval of content).

The following are some of the steps I took to bring her program to life:

  • ​Mapping out the program
  • ​Breaking down the project into manageable pieces for her team and meeting with them regularly to supervise their progress
  • ​Delegating tasks and creating deadlines
  • Investigating and setting up delivery tools
  • Preparing program design mock-ups for approval
  • ​Developed a working budget
  • Creating and delivering a marketing campaign and launch for the project, as well as coordinating online and live event sales.
  • Working with the CEU manager to acquire approval for education credits
  • Managing the flow of content development through the year-long live program
  • Tracking outcomes and improving content and delivery

​Therefore that program ​has consistently generated ​6-​figure revenue ​and always has a waiting list for the ​next year's enrollment period!​​

​As a result of Mary ​hiring ​an Online Business Manager

...to help her multiple 6-figure ​company grow, she consistently has a waiting list each year for open enrollment.

As you can imagine, Mary is thrilled! ?

​We were able to meet her ​target market's needs and generate stable revenue so we can create other programs - which we did!

Would you like to ​​accomplish 6 figures with your own certification or signature program?

​Yours might include the following, like Mary's:

  • 12-month online product with handouts and presentations.  Participants receive a mid-year certification and a final certification that awards CEUs
  • 12 video modules and 12 guidance calls
  • Beautifully designed templates, workbooks, and planning tools for each module.
  • A membership platform to host the program.  As participants complete each module and pass a quiz, the next module is released, with an exam at the end of the program.
  • Presentations by you and special expert guests.

In addition, you might wonder about the surrounding tasks that go into creating such a program.


As the Online Business Manager, I managed a team of eight and supervised the entire program from start to finish, which included:

  • Working with an art designer for our product designs and preparation of all handouts: templates, workbooks, and planning tools.
  • Setting up the schedule and training the team to work with guest to appear on the webinars with the business owner.
  • Working with video and audio editors to ensure only the best-quality videos were uploaded to the membership area.
  • Helping the membership team map out a process to deliver the products, track consumption, and report results to CEU agencies.
  • Collaborating with the video production team to manage the webinar process, which included many video demonstrations to ensure clear quality for replay.

Due to the complexity and sheer amount of this high-value content

...it took three months to map out, build, deliver, and prepare the program to be marketed.

We introduced the product at Mary's annual conference. ​

The program was a ​a tremendous hit! 

We released the pilot in 2015

...and the program has consistently ​surpassed six figures - thanks to offline and online marketing programs.

When you work with an Online Business Manager

...you’re free to create content for any kind of program you choose.

As you create, t​he Online Business Manager plans, executes, tracks, and analyzes progress.

​Finally, as you've been able to see, the program ​development and implementation process is truly hands off for you - and as you saw in Mary’s case, it can be highly lucrative.

How about you?


  1. How many revenue-generating ideas do you have that would put money in your bank account if completed today?
  2. What if you and an Online Business Manager brought to life only 15 - 20% ​ of your unfinished projects? How much revenue could ​be generated?
  3. How much money ​on the table are you not able to access by ​not having an Online Business Manager to pull those projects into existence and your bank account?

Bringing ideas to life it just one of the benefits of hiring​ an ​​Online Business Manager!

DISCOVER 100 plus management tasks you can delegate to your Online Business Manager that will begin to accelerate the growth of your business today.

Accelerate Your Business Growth Guide - Violette Business Services

​Download Your Free Guide Instantly!


Are you ready​ to get out of the day running of your business so you have to time and energy to focus on growth?

​Schedule a Discovery Call Today!

​This is a 30-min face-to-face meeting on Zoom. ​

There is a short application (click below) before you receive a link to schedule your call. 

Immediately upon scheduling our call, you'll receive a discovery package to ​assist you in the ​process.

​Leave me a comment below to share your thoughts on this post.  How many undeveloped ideas do you have that is leaving money on the table in your company?  How many projects have you started and not finished?  

About the Author Brenda Violette, Professional Fractional Integrator for Companies Running on EOS®

Brenda Violette is the founder and CEO of Violette Business Services, LLC an online business and operations management company serving visionary women entrepreneurs since 2008. Brenda’s core service offering is Fractional Integrator, often called a COO. If you are familiar with the book Rocket Fuel by Gino Wickman and Mark C. Winters, you will recognize the roles of Visionary and Integrator. The V/I Duo™. Some Integrators like Brenda, work with companies who need the expertise of an Integrator but are not yet ready to hire a full-time Integrator. She partners with business owners generating early million-dollar organizations while sitting in the Visionary seat of the company and running their service-based company on EOS® Entrepreneurial Operating System. EOS® has become more and more popular in the marketplace. And Brenda loves it because it is a simple and straightforward framework for creating traction and growth for her clients. In the role of Integrator, it is her job to drive the model. She is passionate about helping business owners grow and scale their purpose-driven service-based companies. To learn more about how a Fractional Integrator can help you create big growth and sustainability visit www.BrendaViolette.com.

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